Today's post is all about the 'work work work work work'. As a working madre I like taking the time every so often to share some of the work I get to participate in at the office. When we are not too busy twinning (see below) our team gets to inspire women around the world through sport and fitness. As you can likely tell by the smiles on our faces below, its a job we love! working mom blog

About this time last summer I shared some work that had just launched by my team. Today I am back, in a new role, with more fun work to share. My current team focuses on storytelling and activation across the vast digital landscape. We look after .com, social media, email and influence all digital touch-points for our consumer.

Last week was a proud moment for my work team so if you don't mind, I am sharing some press clippings related to our latest product launch on Instagram. It has been great to see the work picked up by fitness editors around the world but also on the radar of the likes of POPSUGAR, Refinery29 and Who What Wear.

 

NikeWomen SportsBra Instagram

Headlines included:

See the Nike Sports Bra Ad That Is Causing a Major Stir Among Women

Why Nike's Instagrams of Its new Sports Bras Are Going Viral

Nike Features Regular Women Working Out (in Cool Sports Bras)

I am incredibly proud of our team on this launch and bringing this story to life. Looking forward to more proud work moments to come. If you have a humble brag about your work or team, email me. I would love to feature you!

xx Ly